Sheri Killingsworth: Surviving Multifamily's Marketing Pressure Cooker

Shiv Gettu sits down with Sheri Killingsworth, AVP of Marketing at Avenue 5, who shares her journey from small-town Texas to multifamily marketing leader.Growing up in a town so small her high school graduating class had just eleven people, Sheri developed values of hard work and making people proud that continue to drive her today.Through candid conversations about her 23-year tenure at Lincoln Property Company, leading their major rebrand to Willowbridge, and ultimately finding her new home at Avenue 5, Sheri reveals why she prioritizes cultural fit over title advancement.Her reflections on work relationships - "not a family, it's a team" - and the importance of advocating for yourself offer valuable insights for industry professionals at any career stage.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle.Visit getzuma.com and follow Shiv on LinkedIn.00:00 Small-Town Upbringing & Early Life09:00 Finding Path to Multifamily Marketing16:00 Building a 23-Year Career at Lincoln25:00 Team Culture vs Family Culture36:00 From Lincoln to Avenue 5 Journey