She's Been Sourcing Amazon Brands Since 2003 — Here's Her Trade Show Playbook

Most Amazon sellers source the same way everyone else does — and then wonder why every brand they email already has ten resellers. Diana Gershman doesn't have that problem. She's been doing brand-direct wholesale since 2003, and she sources where almost no one else is looking: the trade show floor.In this special part-podcast, part-webinar edition of Marketplace Mavericks, host @BuyBoxMaverick sits down with Diana Gershman — founder of Sellers United, the annual convention coming up in August — for a free-form, high-value breakdown of how she finds, networks, and closes brand accounts at trade shows. With 25 years in the space, Diana is a rare OG who has watched Amazon change over and over and kept mastering her craft the whole way through.This one is tactical and unscripted. Diana sits down with the host and students from their online class to walk through exactly how she builds her sourcing spreadsheets, how she preps for and attacks a trade show, how she networks a room without being salesy, and how she wins accounts by quietly adding value and solving brands' problems before she ever asks for anything. It's a masterclass in the relationship side of wholesale that spreadsheets alone can't teach.Whether you're brand new to Amazon or years into wholesale and looking for a sourcing edge nobody else is using, this is your roadmap to the trade show channel.WHAT YOU'LL LEARN:Why trade shows are an underused sourcing channel for Amazon wholesale and brand-directHow a 25-year veteran preps before walking the floorThe spreadsheet system Diana uses to organize and prioritize brandsHow to network a trade show room without sounding like a salespersonThe "add value first" approach: fixing a brand's problems before asking for the accountHow to turn a single conversation on the floor into a long-term brand partnershipWhat's changed — and what hasn't — in Amazon sourcing over 25 yearsHow mastering one craft over time compounds into a real competitive advantageCONNECT WITH DIANA: Sellers United: [LINK] Sellers United Convention (August): [LINK] Instagram / LinkedIn: [LINK]FOLLOW MARKETPLACE MAVERICKS: Subscribe & turn on notifications: [LINK] Instagram / TikTok / YouTube: [LINK] Join Operation Amazon: [LINK]New episodes weekly. Like, subscribe, and share this with a seller who needs a better way to source.KEYWORDS: Amazon FBA, Amazon wholesale, brand direct, trade show sourcing, wholesale sourcing, Amazon selling, ecommerce business, brand partnerships, Amazon seller tips, scaling on Amazon, sourcing spreadsheet, networking, Sellers United, Diana Gershman, ungating, ecommerce entrepreneur#AmazonFBA #AmazonWholesale #BrandDirect #TradeShowSourcing #WholesaleSourcing #AmazonSeller #Ecommerce #AmazonBusiness #FBAWholesale #SourcingStrategy #SellersUnited #Entrepreneur #SellingOnAmazon #AmazonSourcing #MarketplaceMavericks