She's So Influxious

This week we were able to sit down with the mother of PerfumeTok and founder of Influxious- Funmi Monet to discuss her rise in social media and what changes when you become a founder vs a reviewer.Chapters00:00 The Scented Journey05:03 The Evolution of Fragrance Content08:13 Representation and Diversity in Fragrance12:28 The Impact of Social Media on Fragrance Talk20:49 The Sheinification of Perfume Talk26:35 From Collaboration to Brand Creation29:40 Creative Control and Ownership34:09 Principles of Excellence37:55 Foundational Experiences and Fragrance Creation43:01 Gold Standard and Magic Hour48:37 Magic Hour and High Life54:00 The Creation of High Life Fragrance55:09 Inspiration from Nigerian Culture56:06 Launching in Sephora and Navigating Criticism57:08 Empathy for Brands and Creators01:03:15 Promoting Black-Owned Fragrance Brands01:12:29 Highlighting Favorite Black-Owned Fragrances