Shhh! Wanna know a business secret?

What do Kim Kardashian, Miley Cyrus, Serena Williams and Victoria Beckham have in common? Aside from being mega-rich celebrities, they are all fans of entrepreneur Olivia Carr’s brand Shhh Silk. Olivia didn’t have a huge marketing budget when she launched her online marketplace of silk pillow cases; instead, she harnessed the power of public relations. For instance, she flew to Los Angeles to personally gift the Kardashians a box of embroidered pillowcases. And it worked – the Kardashians used them and word spread around the world! Olivia shares the secrets of success from her book, ‘Self-Made: Build a BIG LIFE form a SMALL BUSINESS’. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.