【食‧趨勢】無酒精啤酒為什麼這麼紅？喝氣氛、不拼酒的清醒世代來臨！

克萊兒主講｜無酒精啤酒近年來逐漸翻轉酒品市場，受到注重健康、喜歡嘗試新產品的多年齡層消費族群的青睞，也吸引各大酒廠轉變發展策略，搶攻這塊市場大餅！ #SoberCurious 這個在社群媒體上很紅的hashtag，指的是什麼生活方式？這樣的消費變化又如何影響酒廠做出創新突破呢？延伸閱讀： ▶減少飲酒頻率、更注重個人品飲！千禧世代重新定義飲酒文化 https://reurl.cc/zbM2Ee ▶美國啤酒銷量持續下滑！各大品牌端出什麼產品應對世代更迭？ https://reurl.cc/e960gR ▶ 飲酒行為正在質變！無酒精啤酒大紅之後，啤酒零食化、調酒即飲化也是趨勢！ https://reurl.cc/l09Ebl ==================================== 「識食物者為俊傑」由《食力foodNEXT》所製播 https://foodnext2015.soci.vip/ ==================================== -- Hosting provided by SoundOn

Episode metadata supplied by the publisher feed · Published Feb 3, 2021

Embed this episode

Attribution link and audio player

Ready to play

【食‧趨勢】無酒精啤酒為什麼這麼紅？喝氣氛、不拼酒的清醒世代來臨！

0:00 10:39

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of 識食物者為俊傑?

This episode is 10 minutes long.

When was this 識食物者為俊傑 episode published?

This episode was published on February 3, 2021.

Can I download this 識食物者為俊傑 episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!