是「推薦」還是「置入」？短影音如何攻佔你的大腦和錢包｜假掰特派員

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This episode is 17 minutes long.

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This episode was published on June 20, 2025.

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💌 歡迎捐款，支持我們一起看見真實打造美好台灣：https://tfc-taiwan.oen.tw 你最近有被哪首「短影音神曲」洗腦嗎？您是否思考過：你每天滑的影音、聽的音樂、看過的推薦文，真的是你想看的嗎？還是某種被設計好的選擇？我們的耳朵和生活正被一首首為演算法量身打造的音樂填滿。音樂不只變短，更開始綁進業配，帶動病毒式傳播、推動消費行為，甚至還可能誤導我們的選擇。這集我們一起聊聊： 💬 短影音如何改變音樂創作與傳播？ 💬 業配的影響力大到什麼程度？我們怎麼會心甘情願買單？ 💬 YouTuber 或 KOL 推薦產品時，公信力與商業利益如何拉扯？ 💬 每個人在社群平台發文，真的都要有「媒體識讀」與「社會責任」嗎？也歡迎聽眾留言告訴我們，您是否因為某些意見領袖的推薦而買了哪些產品，您的心得如何呢？節目團隊︱邱家宜、黃兆徽、張育騰、林欣妮 Podcast「新聞真假掰」單元【假掰特派員】，查核報告、時事觀察、謠言風向、國際研究，全都說給您聽！ 📻每周日17:05-18:00與您空中相會《國立教育廣播電台》https://gov.tw/mbF 📖事實查核學苑上線！全民一起學查核！https://school.tfc-taiwan.org.tw 📮想聯絡我們：[email protected] Powered by Firstory Hosting

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是「推薦」還是「置入」？短影音如何攻佔你的大腦和錢包｜假掰特派員

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