EPISODE · Mar 26, 2026 · 12 MIN
SHIFT BREAK! Fixing My Face: Why Optics Matter in the Shop
from Keys To The Shop : Equipping Coffee Shop Leaders
I can hold an average weight business card in the furrow of my brow. Kinda proud of that. However in my career my natural resting face has inspired a lot of "interesting" assumptions. Now, to some degree, there is a limit to what I can do, but in my work I want to make sure that what I want to communicate and display is actually clearly seen and felt. Today on Shift Break we will not just discuss my face, but we will discuss the importance of optics in the cafe and how each professional who desires to show hospitality should be open to adjusting how they present themselves in order to, like our friend Tom Henschel say on his podcast, be perceived in the work place the way we want to be perceived. KEYS TO THE SHOP® 1:1 CONSULTING AND COACHING If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email [email protected] of book a free call now: https://calendly.com/chrisdeferio/30min Related Episodes: SHIFT BREAK: Are You Open? SHIFT BREAK! The Trend of Backwards Hospitality SHIFT BREAK! Why The Best Hospitality Starts With The Transactional!
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SHIFT BREAK! Fixing My Face: Why Optics Matter in the Shop
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