SHIFT HAPPENS-EP 29: The Architecture of Partner Value w/Brian Overmeyer

What does it really take to redesign one of the most influential partner programs in the tech industry? In this episode of Shift Happens, Jeff Edwards sits down with Brian Overmeyer, Director of Partner Strategy and Programs at Cisco, to go behind the scenes of The Cisco 360 Partner Program. With a background in industrial-organizational psychology and more than two decades shaping Cisco’s partner ecosystem, Brian shares how programs are more than incentives—they’re roadmaps that guide behavior, reward value, and help partners grow alongside Cisco. From the legacy of Cisco’s Gold program to a new model built around customer outcomes, platform value, and partner co-design, this conversation explores the strategy, complexity, and trust required to evolve a program that supports tens of thousands of partners around the world. Why listen: • 🔧 The inside story behind The Cisco 360 Partner Program • 🧠 How behavioral science shapes partner strategy and incentives • 🤝 Why partner co-design was critical to getting this transformation right And as always… let’s make shift happen. 🚀 #CiscoShiftHappensPodcast