SHIFT HAPPENS-EP.32: Feedback is a Gift - But you have to Open It w/Gary Wolfson

In the latest episode of Shift Happens, Jeff sits down with Gary Wolfson, Director of Global Partner Communities at Cisco, for a behind-the-scenes look at what it really took to co-design The Cisco 360 Partner Program—not just in theory, but in practice. This isn’t just a story about partner programs—it’s a masterclass in trust. Gary breaks down the difference between listening and hearing (and why partners know instantly which one you’re doing), and introduces a simple but powerful framework: listen → interpret → act → be accountable. Sounds simple… until you try to do it at global scale, across thousands of partners, in the middle of massive change. What unfolds is a story of courage, vulnerability, and consistency—where trust wasn’t built through words, but through action, rhythm, and follow-through. From early skepticism in Dublin to confidence at Partner Summit, this episode captures the real shift: when feedback stops being a checkbox and becomes your identity. Why listen: • 🎯 Learn the 3-part framework that turns feedback into real action (and trust) • 🤝 Understand why “listening vs. hearing” is the difference between credibility… and noise • 🚀 See how co-design, done right, becomes a true competitive differentiator—not just a buzzword Let’s make shift happen #CiscoShiftHappensPodcast