SHIFTHEADS: Three in Five Canadians Now Plan to Thrift

Thrifting has lost its stigma, with new survey data showing three in five Canadians plan to shop secondhand this year. Bruce Winder connects the surge to affordability, environmental motivations, and a genuine treasure hunt appeal that's turned thrifting into a badge of honour, especially for younger shoppers. At the same time, surveillance pricing has become a political hot button, with Toronto and Manitoba moving to ban a practice that Bruce Winder says doesn't currently exist in Canadian grocery. He draws a clear line between that idea and the dynamic pricing already used by services like ride shares. Grocers depend entirely on trust, and Bruce Winder explains why crossing into surveillance pricing would be a fast way to lose it, along with what your loyalty card and phone data are actually being used for right now. Topics: retail pricing trends, thrifting statistics, surveillance pricing, grocery trust, Canadian retail GUEST: Bruce Winder | brucewinder.com Originally aired on 2026-07-22