Shiftheads - Why a Yoga Pants Resale Program Might Backfire

A new program from Lululemon lets shoppers trade in gently used gear for a payout, but the fine print reveals exactly what the company is hoping people choose. Tony Chapman lays out why one option is worth more than the other, and what that says about the real goal behind the program. Shane brings a real example from a high-end consignment shop, where a designer item sold for a fraction of its original price with the tags still attached. It's a glimpse at how large the secondhand market around premium brands has already become, with or without a company-run program behind it. Tony also revisits an idea he once pitched to a major Canadian retailer for handling designer resale, an idea that was turned down years before anyone else tried something similar. Topics: yoga wear resale, retail brand strategy, secondhand market, Lululemon Calgary plant, consignment shopping GUEST: Tony Chapman | http://chatterthatmatters.ca Originally aired on 2026-09-09