SHIFTHEADS: You Bought The Car. Why Do You Still Have To Watch Ads?

Imagine buying a brand new car, sitting in that fresh leather smell, turning the key, and getting a commercial before the engine even starts. Tony Chapman lays out exactly why that scenario is closer to reality than anyone would like to admit. A major automaker's attempt to charge a monthly fee for features already built into the car gets compared directly to a tech giant's infamous decision to push an unwanted album onto every device it could reach, and Tony argues both moments prove the same thing about how little companies think about what customers actually agreed to. The bigger issue underneath it all is where the data collected from a connected car actually ends up, and Tony doesn't hold back on who he thinks is buying it and why. Topics: car ads subscription, connected car data, BMW backlash, subscription economy, consumer privacy GUEST: Tony Chapman | http://chatterthatmatters.ca Originally aired on 2026-08-20