Shifting for Expansion

"I have so many ideas for promoting my event, but which should I implement FIRST?"

Can you relate?

In this episode, Mark and I helped Roberto recognize that the live, local events he wants to promote all need to be built on a foundation.

In this episode, you will discover:

• How to model your efforts from others who have already succeeded;
• How to know whether your audience will be receptive to what you will build--BEFORE you build it; and
• How to use your vision and mission as a starting point in developing your marketing strategy. 

If you are going in too many directions, take a pause.  

Start by getting to know your audience and what appeals to them. Do this legwork first. Once you're able to fine-tune and figure out what works, then take it online, and leverage it. 

*Recorded 11/20/19

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