Shifting from arctic guide to wild brand expert, with Rebeca Hazelnut | 020

Today’s guest is Rebeca Hazelnut, a personal brand guide and business mentor, specialized in brand identity and strategy. She has a really unique background as an Arctic guide, so we talked about the transition into personal branding work, and how she eventually started using the power of storytelling to make her business stand out.Rebeca, like me, is a Spanish speaker, but we recorded this conversation in English. Aside from Spanish and English, Rebeca also speaks French, Russian and Norwegian. She has learned new languages as a way to connect with fascinating cultures and people. This was useful in her life as an Arctic guide and now as a brand strategist working with people globally.In this episode, we cover:How Rebeca's career shift became the cornerstone of her personal brand, proving that every story has value, even the ones that seem unrelated to your current path.Rebeca lets us in on her initial hesitations to share about her background because she was worried that it had nothing to do with her current work. But embracing her full story ultimately strengthened her brand.We also talk about the power of transparency in business, from sharing financial realities to building a brand that's both authentic and memorable.Rebeca's journey is an inspiration to anyone looking to weave their own story into their brand narrative. Tune in to explore how storytelling can impact your business and resonate deeply with your audience.Links/resources for this episode:Rebeca’s website: www.rebecahazelnutstudio.comRebeca’s Instagram: https://www.instagram.com/rebeca.hazelnut/Sign up for Rebeca’s newsletter (La Cara Norte) on her website.COTAS ALTAS is Rebeca’s business-branding-and-sales mastermind to take your business to the top of the peak: https://rebecahazelnutstudio.com/bienvenida-salvaje/  Note that Rebeca’s content is in Spanish, but you can contact her in English as she works with clients globally in English as well. - Another episode mentioned: https://www.emancopyco.com/podcast/mai-kee-tsang - My links:Website: https://www.rememancera.com/Instagram: https://www.instagram.com/rememancera/LinkedIn: https://www.linkedin.com/in/reme-mancera-postigo/Youtube: https://www.youtube.com/@rememancera Ready to gain clarity and confidence in storytelling? Let's explore your 10 Story Connectors:https://www.rememancera.com/story-connectors/ ______________________________________________CREDITSHost: Reme ManceraGuest: Rebeca HazelnutPodcast Manager: Rianne SonneveldCover art creator: Danna ManijaMusic: Funny Upbeat Pop Funk, by LightBeatsContact information: https://www.rememancera.com/podcast/ ______________________________________________👄 Who Cares About My Story?- Conversations on Personal Brand StoryInterviews with amazing guests about how sharing their stories has impacted their businesses. We cover the benefits and the behind-the-scenes challenges you face in deciding what to share, without oversharing or pretending to be someone else.Subscribe now and don't miss an episode!https://www.rememanc