EPISODE · Apr 17, 2026 · 18 MIN
Shifting left: How Makersite and Siemens enable sustainability by design
from The Industry Forward Podcast · host Siemens Digital Industries Software
The concept of “shifting left” is critical for the development of sustainable products. The sooner companies have insights into their products’ environmental impact, the more time they have to optimize said products’ sustainability while increasing its chances of success in the market. Such insights, however, can only be gained with the right digital tools and strategies that can leverage data across the product lifecycle and beyond. In this episode of The Industry Forward Podcast, Eryn Devola, Head of Sustainability for Siemens Digital Industries, is joined by Neil D’Souza, CEO of Makersite. Together, they explore how the partnership between their companies demonstrates how digital tools such as AI can help companies shift left and fully harness lifecycle data to design products more likely to succeed while bringing about a more sustainable future. In this episode, you will learn: How the Siemens-Makersite partnership illustrates AI’s role in measuring sustainability impact The benefits of digitalized lifecycle analysis in engineers’ workflows How companies can use data from such analyses to shift left in their processes and inform sustainable design Real world examples of how digital tools and strategies enable sustainability and success in the market Connect with Eryn Devola: LinkedIn Connect with Neil D’Souza: LinkedIn
What this episode covers
The concept of “shifting left” is critical for the development of sustainable products. The sooner companies have insights into their products’ environmental impact, the more time they have to optimize said products’ sustainability while increasing its chances of success in the market. Such insights, however, can only be gained with the right digital tools and strategies that can leverage data across the product lifecycle and beyond. In this episode of The Industry Forward Podcast, Eryn Devola, Head of Sustainability for Siemens Digital Industries, is joined by Neil D’Souza, CEO of Makersite. Together, they explore how the partnership between their companies demonstrates how digital tools such as AI can help companies shift left and fully harness lifecycle data to design products more likely to succeed while bringing about a more sustainable future. In this episode, you will learn: How the Siemens-Makersite partnership illustrates AI’s role in measuring sustainability impact The benefits of digitalized lifecycle analysis in engineers’ workflows How companies can use data from such analyses to shift left in their processes and inform sustainable design Real world examples of how digital tools and strategies enable sustainability and success in the market Connect with Eryn Devola: LinkedIn Connect with Neil D’Souza: LinkedIn
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Shifting left: How Makersite and Siemens enable sustainability by design
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