EPISODE · Mar 16, 2017 · 18 MIN
Shifting paradigms
from CambridgeJBS · host CambridgeJBS
The film industry is moving from a Hollywood dominated culture to a peer-to-peer environment as more emerging countries structure global partnerships. Parminder Vir OBE, Executive Producer and Media Consultant, believes this shift requires a re-think, especially by the West, of market entry strategies which take into account different cultures and different rhythms.
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Shifting paradigms
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