Shifting paradigms - CambridgeJBS

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Parminder Vir OBE, Executive Producer and Media Consultant The film industry is moving from a Hollywood dominated culture to a peer-to-peer environment as more emerging countries structure global partnerships. Parminder Vir believes this shift requires a re-think, especially by the West, of market entry strategies which take into account different cultures and different rhythms.

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This episode is 18 minutes long.

When was this CambridgeJBS episode published?

This episode was published on November 6, 2009.

What is this episode about?

Parminder Vir OBE, Executive Producer and Media Consultant The film industry is moving from a Hollywood dominated culture to a peer-to-peer environment as more emerging countries structure global partnerships. Parminder Vir believes this shift...

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