Shifting SERPS and Social Media Branding Lessons

Bruce, Susan and Virginia consider how personalization, blended search, changing technology, and increased competition have changed the search marketing industry. Joshua Titsworth, digital marketing specialist at science search engine Innovadex, talks to Virginia about his experience with personal branding and influence generation among the search marketing industry. Maryann, Susan and Virginia round out the show with a look at how failure is a helpful tool in the journey toward success.