Shifting Your Personal Brand

It’s April 21, 2026. Yesterday, I was on the other side of the mic being interviewed for a podcast, and a killer question came up: "How do you shift your brand when people have already put you in a box?" Whether you’re known as the "data person" but want to be the "strategy person," or you’re trying to move from rom-coms to Academy Awards, shifting your brand requires more than just a new LinkedIn headline—it requires a tactical "No," a change in vocabulary, and the receipts to back it up.I hope you enjoy it! As always you can learn more and connect with me on my website (andystorch.com) or LinkedIn. And you can find my books - Own Your Career Own Your Life and Own Your Brand, Own Your Career - on Amazon.