Shifting Your Business Systems as You Pivot with Erin Vestal [Systems for Service Providers]

She was homeschooling her kids, charging less than $300 a session, and running her photography business on pure hustle—until she realized that passion alone wasn’t enough to build the life she wanted. Erin Vestal is one of my former students from the CRM Blueprint, and her journey is one that so many creatives will relate to.Erin shares her story—from pricing family sessions under $300, to more than doubling her rates, to surpassing her teaching salary (yes, really!). We dig into how she balances homeschooling, launching weddings, outsourcing, refining her offers, and creating work rhythms that actually support her family life—not pull her apart.Listen in as we explore how as you pivot, it's important to shift your business systems.Find It Quickly00:27 - Meet Erin01:36 - Erin's Journey: From Chaos to Structured Success04:47 - The Importance of Pricing and Value in Business08:42 - Balancing Homeschooling and Business15:05 - Seasonal Photography and Expanding Horizons21:12 - Venturing into Wedding Photography22:02 - Discovering the World of Wedding Photography22:36 - First Wedding Experiences and Realizations23:22 - Building Systems for Success [Systems for Service Providers]23:37 - Marketing and Overcoming Doubts25:09 - Balancing Family and Business26:08 - Integrating Different Photography Niches27:30 - Rebranding and Streamlining28:10 - Setting Goals and Finding Balance39:45 - The Importance of SystemsMentioned in this EpisodeCRM BlueprintEpisode 015: Dubsado Case Study with Alison BrettMarketing Mondays Will Transform Your Business Strategy with Melissa Arlena and Alison BellConnect with ErinWebsite: erinvestalphotography.comInstagram: instagram.com/erinvestalphotography