Shindig platform spurs spontaneity at online events

Steve Gottlieb, founder of TVT Records, the independent label that gave a big leg-up to the likes of Nine Inch Nails, Ja Rule, Lil Jon, Pitbull, Sevendust, Brian Jonestown Massacre and KMFDM, launched online events platform Shindig in 2010. With a focus on attendee/delegate interaction, Shindig replicates the ‘mingling’ aspect of live events, so people can come across others with similar interests, start conversations, meet and join groups and so on. This episode see host Adam Parry leave the comforts of Zoom to put Shindig through its paces and to ask Steve about his history in and around events, the motivations behind Shindig, how clients as illustrious as Amazon, Netflix and Mary J Blige are using it and what the future holds.