Shiny Objects, Dull Outcomes - Navigating the AI Tool Craze

In this episode of the RevOpsAF Podcast, Camela Thompson, Head of Marketing at RevOps Co-op, chats with Jeremy Steinbring, Founder & CEO of RevOnyx, about one of the most dangerous trends in GTM today — AI Shiny Object Syndrome.   They unpack why RevOps teams are drowning in “AI-powered” tools that don’t deliver, how to spot hype before it hijacks your strategy, and where AI actually creates measurable value across the revenue engine.   👉 You’ll learn: → Why “AI as a shortcut” is killing operational focus → Where AI really adds value (and where it fails) → How to evaluate readiness before deploying new tools → Why retention and relationships are the true differentiators in 2025 → Practical frameworks for experimentation without wrecking your tech stack   🤝 Connect with: Camela Thompson – Head of Marketing, RevOps Co-op: https://www.linkedin.com/in/camela-thompson/ Jeremy Steinbring – Founder & CEO, RevOnyx: https://www.linkedin.com/in/jeremysteinbring/   🚀 Join the community: 👉 https://www.revopscoop.com   Connect with 18,000+ operators learning, growing, and swapping hard-won RevOps lessons.   #RevOpsAF #RevenueOperations #ArtificialIntelligence #RevOps #GTM #AIinRevOps #SalesOps #MarketingOps #CSOps #DataStrategy #Automation #Podcast