Shiraz Baboo on Breaking Reality Addiction and Scaling Coaching Businesses

In this episode of Founders Future, with host Milan Kohut, Shiraz Baboo, reality interventionist and founder of Energetic Magic, shares the unconventional story of how his business began with a simple bet. After experimenting with mindset and energy techniques to overcome personal challenges, Shiraz began helping friends and family transform their lives. What started as a hobby quickly turned into a real business when people began paying for his work, eventually leading him to leave his corporate career and build a coaching practice focused on helping entrepreneurs shift the internal narratives that limit their growth.Today, Shiraz works primarily with coaches and entrepreneurs who feel stuck at income plateaus despite delivering meaningful results for their clients. Through group programs, workshops, and live events, he helps business owners break through what he calls “reality addiction”—the subconscious patterns and beliefs that keep people repeating the same outcomes. By combining mindset work, identity shifts, and business strategy, Shiraz helps clients move beyond inconsistent results and build more profitable and fulfilling businesses.