Shirin Oreizy | Supercharging Your Marketing with Behavioral Science

Shirin Oreizy is the Founder and CEO of Next Step, an award-winning behavioral marketing agency with offices in San Francisco and Boston. Next Step leverages the latest research in behavioral science (the study of how humans make decisions) to design better outcomes for businesses in their marketing and growth initiatives.  Shirin has a degree in Engineering and Computer Science from UC Berkeley and holds accreditations from Duke University and UC Berkeley on behavioral science and positive psychology. Her work applying behavioral science in marketing is regularly featured in Forbes, Inc. Magazine, and The Huffington Post. She has also been on the board of Entrepreneurs' Organization (EO) and a guest lecturer at Stanford University.  In this episode of the Smart Business Revolution Podcast, John Corcoran is joined by Shirin Oreizy, the Founder and CEO of Next Step, to discuss how you can use behavioral science to supercharge your business' marketing. Shirin explains what behavioral science means, talks about the role it plays in building a company's culture, and explains how she pivoted her business from a digital design agency to start focusing on behavioral science.