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SHK 008: Preispsychologische Effekte im Tourismus

EPISODE · Jan 10, 2021 · 22 MIN

SHK 008: Preispsychologische Effekte im Tourismus

from Smart Hotel Key, dein Podcast für erfolgreiches Hotelmanagement · host Marco Riederer

Preispsychologie beschäftigt sich mit der Wahrnehmung und dem Verhalten der Menschen in Bezug auf Preisentscheidungen. Neuropricing verfolgt einen Ansatz aus der Hirnforschung, wo die Hirnwellen gemessen werden, um Aussagen über die Entscheidungsfindung zu treffen. Wenn uns die Auswirkungen verschiedener Kaufanreize bewusst sind, dann können wir aber auch von Booking & Co einiges lernen. Link zum Blogbeitrag: https://smarthotelkey.at/psychologische-effekte-im-preismanagement

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SHK 008: Preispsychologische Effekte im Tourismus

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