SHOCKWAVE: ESPN, SEC, and Big Ten CLASH Over Playoff EXPANSION—What Does This Mean for Houston?

Houston Cougars eye a breakthrough as college football playoff expansion shakes the Big 12 landscape. Could chaos and a new playoff format finally give Houston the edge over traditional powerhouses? Parker Ainsworth explores the heated debates around 12-, 16-, 20-, and even 24-team brackets, unraveling how TV contracts and SEC resistance are shaping the competition for the College Football Playoff. The episode spotlights Monster Energy’s controversial branding partnership on Houston’s campus, analyzing fan backlash and its real impact on athletics funding. Plus, Big 12 rivals Texas Tech and BYU ignite fresh drama—are they hard-done underdogs or simply whining at the top? With Houston gunning for a conference title and high-profile matchups ahead, Parker Ainsworth questions whether the Cougars are ready to silence doubters and rewrite their own destiny. 00:00 College Football Playoff Changes Discussion of playoff expansion models (12, 16, 20, 24 teams), conference stakes, and Houston's potential. 09:01 Monster Branding at Houston Reaction to Monster sponsorship logo on campus, fan concerns, and impact on school finances. 18:47 Big 12 Teams Complaints Analysis of Texas Tech and BYU grievances, perception of "whining," and Houston's comparative position. Become an everydayer! Subscribe to the Everydayer or All-Access tier of Locked On Coogs for even MORE Coogs! https://lockedoncoogs.supercast.com/ Support Us By Supporting Our Sponsors! KALSHI For a limited time, Download the Kalshi app and use code [LOCKEDON] to get $10 when you trade $10. . The Game Don't miss this chance to celebrate 40 years of The Game with 40% off your entire order. Visit https://TheGameCaps.com and use promo code LOCKEDON at checkout. Odoo Great organizations win because operations matter. And that’s why you should get Odoo. Try for free today at https://Odoo.com/lockedon. Indeed Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast Gametime Today's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDON for $20 off your first purchase. Terms and conditions apply. FanDuel Today's episode is brought to you by FanDuel. Join all the action at https://FANDUEL.COM to play Daily Dingers and make your free pick on who’s hitting a homer this MLB season. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.