EPISODE · Jul 21, 2025 · 18 MIN
Shoe Shoemaker, Co-founder, COO HYBRD - Do Hard Things, Ep. 494
from Take it from the Ironwoman · host Shoe Shoemaker, Susanne Mueller
Shoe has had years of experience in the fitness tech space, first at WHOOP building their analytics team, then at Appex, a mobile app roll-up company responsible for 1/2 the portfolio. Now she's focused on building HYBRD, the performance hub for modern athletes while training for an Ironman in 2025. Social Handles:Instagram: @hybrd_shoe , @hybrd_app, @hybrd_workoutclub_sfhttps://www.hybrd.app/ ***********Finalist "Women in Cloud - Podcast of the YEAR" - #empowHERaccess Global Prestige Awards 2026Susanne Mueller / www.susannemueller.biz TEDX Talk, May 2022: Running and Life: 5KM Formula for YOUR Successhttps://www.youtube.com/watch?v=oT_5Er1cLvY Join Substack: https://substack.com/@susannemuellernyc?Enjoy one coaching session for free if you are a yearly subscriber. 800+ weekly blogs / 500+ podcasts / 1 Ironman Triathlon / 5 half ironman races / 26 marathon races / 4 books / 1 Mt. Kilimanjaro / 1 TEDx Talk
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What this episode covers
🎙️ Guest Introduction: Shoe Shoemaker is the co-founder and COO of HYBRD, a fitness app that merges strength and cardio data. 💡 About HYBRD: it combines cardio (via wearables) and strength training (via templates or photos/screenshots) data in one place. It's designed for athletes who train in multiple disciplines like triathlon. Spider chart shows fitness attributes (aerobic endurance, VO₂ max, upper/lower body strength, etc.). 🏋️ Why HYBRD: Shoe and her co-founders were tracking workouts manually in spreadsheets, despite being in 2024. Shoe is the only woman on the founding team — “Beat the Boys” is her playful motto. 🏃 From Athlete to Entrepreneur: Shoe has a lifelong background in sports: swimming, soccer, lacrosse, triathlon. 🧠 Lessons from Sports Applied to Entrepreneurship Discipline: No one pushes you; you must do the work. Teamwork & Communication: Like in team sports, you must work well with others to succeed. Endurance: Startup life is a marathon, not a sprint. Sportsmanship: Reputation matters in the long game of entrepreneurship. Supportive Competition: Friendly rivalries keep you motivated and improving. 🌍 Balance & Rejuvenation: Recharging is vital — not everything is about “grind culture.” Taking breaks (like upcoming Europe trip) helps spark creativity and improve performance. She loves being outdoors, traveling, and practicing mindful rest.
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Shoe Shoemaker, Co-founder, COO HYBRD - Do Hard Things, Ep. 494
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