Shoes as Entertainment, Brand Personalities, and Being the CMO

from AMA Marketing / And with Bennie F. Johnson · host ama, marketing, business, boston college, product marketing, branding, personalities, CMO

John Fisher, Senior Lecturer in the Marketing Department of Boston College’s Carroll School of Management, joins AMA's Bennie F. Johnson to talk about why shoes are now entertainment, running as a sport, brand personalities, and the importance of being the CMO.

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This episode is 35 minutes long.

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This episode was published on July 24, 2024.

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