Shoot With Intention (Feat. Bruce Williams)

Mat Hotho sits down with Bruce Williams, the photographer and videographer behind Dope Content and the person responsible for most of the imagery you've seen coming out of the CrossFit Adaptive Games. Bruce has been documenting the adaptive community for years through WheelWOD and beyond — but this conversation goes deeper than the competition floor. Bruce shares how growing up with a father who always had a camera shaped a career built on documenting people fighting through circumstances they didn't ask for. He talks about his nonprofit work with Flashes of Hope at a children's cancer hospital, Autism Strong Foundation, and DreamOn3 — an organization that creates sports experiences for kids with disabilities. He also gets into the practical stuff: how adaptive athletes should approach brand partnerships, what athletes need to understand about photo licensing and media rights, and what it's meant to him personally to be part of this community.Send us Fan MailFollow the podcast on Instagram: @TheAdaptiveAthletePod