Shooting Your Shot at DICK'S Sporting Goods | Big Retail Reality Check (Part 1)

In this episode, Adam sits down with Emma Burke, founder of LACEEZE, who’s done something most founders only talk about…She’s picked a very specific goal:👉 Get her brand into Dick’s Sporting Goods.Not “grow wholesale.”Not “explore retail.”Actual, named retailer. Big leagues.So naturally, Adam does what Adam does — pulls the plan apart (nicely) to figure out if it’s genius, madness… or somewhere in between.This is Part One of the journey, where Emma lays everything on the table: the thinking, the strategy, and what she’s already tried to make it happen.No fluff. No “manifest it and it’ll come.” Just what it really looks like when you aim for big retail.They cover:– Why Emma chose Dick’s Sporting Goods (and what makes it the right target)– The real ways brands get in front of retail buyers– What she’s already tried — and what’s worked (and hasn’t)– The gap between “getting stocked” and actually being ready for it– What founders underestimate about retail scale– The operational, margin and growth implications of going wholesale– Why landing a big retailer isn’t the finish line — it’s the starting gunThis episode is for any founder thinking: “Should we go wholesale?”“How do you actually land a big retailer?” or“Are we even ready for that level of scale?”About the GuestEmma Burke is the founder of LACEEZE, building a brand designed to scale — with ambitions to break into major retail. She’s sharing the process in real time, not after the fact.About the HostAdam Pearce is Co-Founder of Blend Commerce and eCom Collab Club®, helping eCommerce brands grow through better strategy, CRO and customer experience.LinksBlend Commerce → https://blendcommerce.comLACEEZE → https://laceeze.co.uk/If you’ve ever thought about taking your brand into retail…this is where the reality check starts.