Shop Owner Q&A - August

Instead of riffing on a single topic, we answer three important questions from podcast listeners. If you're a shop owner, you've got answers to these at some point – so listen in and see if you agree with our recommendations.1. How do you address minimum orders and how to handle the walk-ins requesting $50 lettering/signs? Also how minimums might apply to large accounts that frequently request small orders in between larger orders?2. How much should you be paying yourself as the owner of a sign shop3. How can I get new leads for my sign company? What’s worked well for you all?In this episode, we discuss...How to address minimum orders (09:13)The importance of qualifying customers (13:05)Locking the doors and going appointment only (14:46)Walk-in customers get shown the door for $50 (16:37)'Shop minimums' creating poor experiences for customers (19:21)How to use a minimum order amount to upsell (22:28)What to do when large accounts need small orders (29:07)The difference between a large account vs a good account (33:53)How much should you be paying yourself? (35:08)Are you a key employee as well as an owner? (38:17)Importance of having financial experts on your team (42:07)How can I get new leads for my shop? (43:37)Who's your customer (46:34)Using pay-per-click ads (49:04)Don't ignore face-to-face marketing (51:13)Rapid-fire takeaways (57:01)Links from the episodeSign Shop Talk Facebook Group (https://www.facebook.com/groups/signshoptalk)Better Sign Shop Mastermind (https://www.bettersignshop.com/sign-shop-mastermind)Follow the crusty sign guysBryant from Better Sign ShopBetter Sign Shop Website: https://www.bettersignshop.comBetter Sign Shop Facebook page: https://www.facebook.com/bettersignshop Better Sign Shop Community for sign shop owners: https://www.facebook.com/groups/bettersignshopmastermind/Michael from Letterbox Sign DesignLetterbox Sign Design Website: https://www.letterboxsigndesign.com/Facebook page: https://www.facebook.com/LetterboxsigndesignPeter from Sign Shop ConsultingSign Shop Consulting Website: https://www.signshopconsulting.com/ Have questions you'd like to hear us answer on the air?Email us at [email protected] in being a potential guest on the show?Fill out our guest form at https://airtable.com/shrXZebg0Ou7u5ovU