Shopex TV: The ecommerce Brand your Parents Trust[S2, Ep7]

On this episode, we had a stimulating discussion with Olajumoke Kujero, Country Manager for ShopEx. Olajumoke makes a case for ShopEx business model and how it compares to other traditional e-commerce platforms. She also shares her personal growth experiences having worked at Jumia and other leading Startups. To ensure you don’t miss any episodes, or updates, and for additional information on the hosts, follow @teardownpodcast on Twitter. If you would like to get all the insider’s gist first, subscribe to our newsletter here: [africanstartupteardownpod.substack.com](http://africanstartupteardownpod.substack.com/) Please leave a review, comment, share, and like whenever you listen. We want to hear from you and appreciate your feedback. Better ratings mean more people get to listen to the show, and it helps us grow. Timestamp 00:00 – intro 00:30 – Elevator Pitch for Shopex 02:40 – Stories from the trenches 09:20 – Why does Tele-shopping matter in this age of online shopping 18:50 – Conversion rate of Tele-shopping/Tele-sales 21:50- How Shopex gets customers to make up their minds quickly and get potential customers who would have missed the airing of the ad on TV 27:01 – Shopex’s business model/Economics behind business model 30:50 – Shopex’s gross margin 31:57 – Shopex’s customer acquisition cost, marketing cost and retention 37:31 – Shopex’s margin performance of TV ad spend 40:51 – TV ads compared to other digital channels 46:01 – Lessons from running just TV ads 50:30 – Why manufacturers work with Shopex 53:41 – Difference in purchasing behaviors between users of Shopex and Jumia 59:12 – How long and average Tele-cell call lasts 1:00:37 – How could Shopex double or triple revenue in the next year 1:07:06 – How soon can Shopex run on autopilot 1:11:07 – Outro