Shopify & More: Optimize your eCommerce

What this episode covers

In this episode, host Will Francis meets James Williamson of London digital marketing agency 8th Dial who works hands-on with clients to optimize their online stores after they're up and running. They talk about conversion optimization using heat mapping, the importance of testing and considering the funnel, optimizing your content, and even "the dreaded email popup form". The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today. And if you enjoyed this episode please leave a review so others can find us!

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Frequently Asked Questions

How long is this episode of Ahead of the Game?

This episode is 54 minutes long.

When was this Ahead of the Game episode published?

This episode was published on July 9, 2021.

What is this episode about?

In this episode, host Will Francis meets James Williamson of London digital marketing agency 8th Dial who works hands-on with clients to optimize their online stores after they're up and running. They talk about conversion optimization using heat...

Can I download this Ahead of the Game episode?

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