Shopify and the Hard Thing About Easy Things

Shopify and a new wave of ecommerce infrastructure tools make it easier than ever to start a direct-to-consumer business, but it's harder than ever to stand out from the crowd. Michael Porter's Five Forces and his value chain concept explain why it's a great time to be an ecommerce platform, and a hard time to generate sustained profits as a DTC business.  You can read the full post here. --- Send in a voice message: https://podcasters.spotify.com/pod/show/ageofmiracles/message