EPISODE · Aug 10, 2020 · 27 MIN
Shopify and the Hard Thing About Easy Things
from "Age of Miracles" · host Packy McCormick | Turpentine
Shopify and a new wave of ecommerce infrastructure tools make it easier than ever to start a direct-to-consumer business, but it's harder than ever to stand out from the crowd. Michael Porter's Five Forces and his value chain concept explain why it's a great time to be an ecommerce platform, and a hard time to generate sustained profits as a DTC business. You can read the full post here. --- Send in a voice message: https://podcasters.spotify.com/pod/show/ageofmiracles/message
What this episode covers
Shopify and a new wave of ecommerce infrastructure tools make it easier than ever to start a direct-to-consumer business, but it's harder than ever to stand out from the crowd. Michael Porter's Five Forces and his value chain concept explain why it's a great time to be an ecommerce platform, and a hard time to generate sustained profits as a DTC business. You can read the full post here. --- Send in a voice message: https://podcasters.spotify.com/pod/show/ageofmiracles/message
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Shopify and the Hard Thing About Easy Things
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