Shopify, Headless & The Real Cost of Ecommerce Growth - with Marina Milojkovic, Grebban

Are brands looking far enough ahead when evaluating ecommerce platforms?On the latest episode of The FODcast, James sits down with Marina Milojkovic, VP UK at Grebban, to unpack why total cost of ownership in ecommerce is often far more complex than brands initially expect.From app sprawl and operational complexity, through to team structure, ownership and long-term scalability, the conversation explores why platform decisions cannot just be evaluated on implementation cost alone.We cover a whole host of topics including:Why Shopify doesn’t always mean lower TCO long termThe hidden cost of apps, integrations and operational complexityWhy brands need to look at years three and four, not just implementationHow regular TCO audits can help keep tech stacks leanWhy TCO, AI, brand experience and UX are increasingly part of the same ecommerce investment conversationA really practical discussion for brands reviewing their ecommerce setup, planning a replatform, or simply trying to understand where complexity and cost actually come from.Listen | Share | Comment#FODcast #DigitalCommerce #eCommerce #Shopify #Centra #RetailTech Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership. Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/