Shopify Marketing: Build Customer Trust That Converts By Matviy Matviyenko	 episode artwork

EPISODE · Jul 10, 2026 · 34 MIN

Shopify Marketing: Build Customer Trust That Converts By Matviy Matviyenko

from Winning With Shopify · host Nick Trueman, Shopify Expert

Brands ignore the biggest part of Shopify marketing, which is building customer trust. Matviy Matviyenko is CoFounder of JoyT5, who have absolutely nailed trust building in their Shopify marketing plans. With an emphasise on outlining aftersales as part of the presales process, they know how to convert and keep a customer long term. In this episode, you'll learn: - How to build customer trust presale- How to nail the aftersales process- Shopify marketing done properly Timestamps0:00 - Why Trust Is the Most Important Thing You're Not Selling on Shopify1:46 - Shopify After Sale Matters More3:16 - The Lost Of First Shopify Customer6:48 - How JoyT5 Started on Shopify8:25 - What Losing Trust From a Supplier Taught Them About Building Their Shopify Business11:39 - How JoyT5⁠ Grew to 20+ Dealerships Using Shopify & YouTube18:52 - How to Market a High-Ticket Product Without Paid Ads on Shopify28:43 - Why Product Videos & UGC Are the Biggest Missed Opportunity33:21 - OutroWinning With Shopify is the Shopify podcast for store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom. Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcastYoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.comInventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampTaxCloud: Shopify Sales Tax Management Listeners get free Migration onboarding, as a Winning With Shopify Listenerhttps://taxcloud.com/winning

Brands ignore the biggest part of Shopify marketing, which is building customer trust. Matviy Matviyenko is CoFounder of JoyT5, who have absolutely nailed trust building in their Shopify marketing plans. With an emphasise on outlining aftersales as part of the presales process, they know how to convert and keep a customer long term. In this episode, you'll learn: - How to build customer trust presale- How to nail the aftersales process- Shopify marketing done properly Timestamps0:00 - Why Trust Is the Most Important Thing You're Not Selling on Shopify1:46 - Shopify After Sale Matters More3:16 - The Lost Of First Shopify Customer6:48 - How JoyT5 Started on Shopify8:25 - What Losing Trust From a Supplier Taught Them About Building Their Shopify Business11:39 - How JoyT5⁠ Grew to 20+ Dealerships Using Shopify & YouTube18:52 - How to Market a High-Ticket Product Without Paid Ads on Shopify28:43 - Why Product Videos & UGC Are the Biggest Missed Opportunity33:21 - OutroWinning With Shopify is the Shopify podcast for store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom. Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcastYoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.comInventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampTaxCloud: Shopify Sales Tax Management Listeners get free Migration onboarding, as a Winning With Shopify Listenerhttps://taxcloud.com/winning

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Shopify Marketing: Build Customer Trust That Converts By Matviy Matviyenko

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This episode was published on July 10, 2026.

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Brands ignore the biggest part of Shopify marketing, which is building customer trust. Matviy Matviyenko is CoFounder of JoyT5, who have absolutely nailed trust building in their Shopify marketing plans. With an emphasise on outlining aftersales as...

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