Shopify Migration Without Killing Your Traffic & ROAS (Free Checklist)

Migrating your store to Shopify can tank your organic traffic if you're not careful. In this episode, Leighton Taylor and Patrick Rice walk through the exact pre- and post-launch checklist that protects your SEO, ad tracking, and conversion rate when making the switch. Links Mentioned Microsoft Clarity (free heatmaps & session recordings): https://clarity.microsoft.com LambdaTest (cross-browser & device testing): https://www.lambdatest.com Screaming Frog SEO Spider: https://www.screamingfrog.co.uk/seo-spider/ Matrixify (Shopify data import/export): https://apps.shopify.com/excelify SEMrush: https://www.semrush.com Patrick's Post-Launch SEO & Ads Checklist: https://docs.google.com/spreadsheets/d/1yVGNMzXcDhBkHCDsX05dqO7tmEqd8XHPT6fP3ecx-b4/edit?usp=sharing Chapters 0:00 Intro 2:48 Why Merchants Move to Shopify 3:41 Shopify's Analytics & AI Advantages 6:09 How Migrations Go Wrong: SEO 8:02 Pre-Launch SEO Checklist 10:06 Ad Tracking & Conversion Setup 12:35 Using Microsoft Clarity 13:54 Redesign & Modernize Your UX 14:51 Dev Mistakes to Avoid 16:51 Keep Your Content During Migration 18:07 Testing Checkout & Fulfillment 19:53 Cross-Device & Browser Testing 24:31 The Three Migration Phases 25:49 Pre-Launch Design & UX Planning 27:58 Pre-Launch SEO Crawl 30:21 Blog on a Subdomain: SEO Impact 32:49 Post-Launch Day-One Checklist 37:23 Protecting Your Google Merchant Center Data 39:08 Monitoring Revenue After Launch 41:40 Importing Products & Customer Data 44:29 Wrapping Up & How to Get Help Book a Call Book a Call with Patrick: https://calendly.com/patrickriceco/strategy-call Book a Call with Leighton: https://cal.com/leightontaylor/discovery-call?utm_source=podcast Work With Us Work with Patrick (SEO and Google Ads): https://patrickriceco.com/ Work with Leighton (Shopify Store Builds, Migrations, & Ongoing Support): https://envision.io You may notice that our content sometimes includes affiliate links or sponsored content. We may receive compensation for this type of content, which supports the work we do at no cost to you.