Shopify Success: How Jessica Winney is Scaling Beauty Businesses Through E-Commerce

Have a topic request or someone you think we should have on the pod?! Send us a text and let us know!In this episode of Stylist Soul Tribe Conversations, we dive into the inspiring journey of Jessica Winnie, aka "Winnie." As an esthetician turned web designer, Winnie shares how she pivoted her career during the 2020 shutdowns and discovered the untapped potential of e-commerce for beauty professionals. With her expertise in Shopify, Winnie has helped countless estheticians and beauty pros transform their businesses, generating substantial revenue and creating new opportunities for growth.From selling DIY facial kits during the pandemic to scaling her business to support other beauty pros, Winnie reveals the secrets behind her success, including the importance of storytelling, marketing strategies, and leveraging digital tools like Shopify. Whether you're a hairstylist, esthetician, or creative entrepreneur, this episode is packed with actionable insights on how to scale your business through e-commerce while staying authentic and aligned with your goals.What You’ll Learn in This Episode:How Winnie pivoted from esthetician services to web design and e-commerce.Why Shopify is more than just a platform for selling products—and how to maximize its potential.The power of documenting your journey and building trust with your audience.Key marketing strategies to amplify product and service launches.How to create sales pages and leverage email marketing to boost revenue.Tips for balancing business growth with personal and family priorities.Resources Mentioned:Connect with Winnie on Instagram: @bywinnie.coLearn more about Shopify: Shopify WebsiteJoin the Conversation:Are you ready to take your beauty business to the next level? Follow Stylist Soul Tribe Conversations for more inspiring stories and practical tips to help you thrive in the beauty industry.This summer I'm hosting the Summer Specialization Series: three live virtual panels on the specialties that are really taking off in the industry right now.June 29 — Hair Loss, Extensions, and Enhancements July 27 — Curly Hair August 31 — Scalp Health and Head SpasEach panel is $55, or grab all three for $111 and save.Grab your spot here: https://stylistsoultribe.mykajabi.com/2026-summer-seriesConnect with Lisa HuffInstagramFacebookYouTube