"Shopify's Bait and Switch"

Ian Leslie returns to Industry West as the new Chief Marketing Officer after an eighteen-month sabbatical. During this time, he gained experience in the SaaS world, working with Bolt and #Paid. Previously, Ian had raised concerns about Shopify in favor of Magento, but in his absence, Industry West has made the switch…Do his concerns still stand? Can Shopify really do it all, or is its “one-stop shop” reputation embellished? Are we seeing a return to print due to inbox anxiety? Should the 5 day work week still be the norm? If you’re curious to know more including one of Ian’s biggest regrets, press play now!

Bite-Sized Moments of Brilliance

• “We're in a post-platform world, and there are a number of platforms out there that will provide you with the underpinning you need. And it's kind of up to you to captain that ship now. It's up to you to make good decisions and leverage that platform the way that you best can leverage it.” -Brian
• “Your email inbox is a place of anxiety and a place where you don't want to live and everybody has to do it for work. You don't want to do it for yourself personally, and open rates are going down.” -Phillip
• Future Commerce has leaned into building print and giving the people physical, tangible objects to hold. If you’re intrigued, get your hands on your copy of the Archetypes Journal and see what all the hype is about
• “Shopify is simply the platform and you still have to do the marketing. And I think Shopify sold a great bill of goods in that regard.” -Ian
• “Do your work and I don't care when you're here. Be responsible.” -Ian
• “Ultimately I want to create content that people want to digest regardless if they're looking for a kitchen counter stool or not.” -Ian

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