Shopify's Big Ad Move, AI Shopping Trends, and Meg's $1M Fine

It’s a solo show this week as Mal holds the fort while Paul tackles a busy wrap-up to 2024. In this fast-paced and packed episode of This Week in Ecommerce, Mal breaks down the latest in the world of retail and ecommerce - just as the industry gears up for its holiday hibernation. Here’s what’s on the agenda: $1M Fine for Misleading Ads: Meg's Flowers got hit hard by the ACCC for misleading customers about physical store locations. Mal highlights what brands can learn about trust, transparency, and playing fair in the digital age. AI is Shopping’s New Normal: A staggering 52% of US shoppers now use AI tools like virtual assistants and try-on tech. Mal shares insights on how AI isn’t slowing down anytime soon - and why you should care in 2025. Shopify’s Ad Power Play: Shopify is going toe-to-toe with Amazon by pushing into ads. Learn how their Shop app could transform into the world’s largest marketplace, but also why it may drive up your advertising costs. Plus, a quick nod to Boxing Day prep, winding down for the holidays, and a tease for next week’s predictions episode - don’t miss it! Follow MalLinkedIn: https://www.linkedin.com/in/malchia/Website: malchia.com Follow PaulLinkedIn: https://www.linkedin.com/in/paulwaddyecommerce/Website: learnecommerce.com Follow Ecom NationLinkedIn: https://www.linkedin.com/company/ecom-nation/Website: ecomnation.com.auWebsite: ecomnation.com.au