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Shopify’s Hana Abaza: Direct-to-consumer is a mindset, not a business model episode artwork

EPISODE · May 9, 2019 · 29 MIN

Shopify’s Hana Abaza: Direct-to-consumer is a mindset, not a business model

from The Modern Retail Podcast · host Digiday

Shopify has emerged anew in the direct-to-consumer era. The 15-year-old e-commerce platform that powered the small business segment is worth $25 billion. Now, it's setting its sights on the larger brands. Hana Abaza, director of marketing at Shopify Plus, the division in Shopify that works with larger merchants, says the pitch is about distinguishing between control and ownership. Abaza discusses evolving as a platform to retain bigger brands as they grow, why the DTC companies are here to stay and more.

What this episode covers

Shopify has emerged anew in the direct-to-consumer era. The 15-year-old e-commerce platform that powered the small business segment is worth $25 billion. Now, it's setting its sights on the larger brands. Hana Abaza, director of marketing at Shopify Plus, the division in Shopify that works with larger merchants, says the pitch is about distinguishing between control and ownership. Abaza discusses evolving as a platform to retain bigger brands as they grow, why the DTC companies are here to stay and more.

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Shopify’s Hana Abaza: Direct-to-consumer is a mindset, not a business model

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How long is this episode of The Modern Retail Podcast?

This episode is 29 minutes long.

When was this The Modern Retail Podcast episode published?

This episode was published on May 9, 2019.

What is this episode about?

Shopify has emerged anew in the direct-to-consumer era. The 15-year-old e-commerce platform that powered the small business segment is worth $25 billion. Now, it's setting its sights on the larger brands. Hana Abaza, director of marketing at Shopify...

Can I download this The Modern Retail Podcast episode?

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