Shopify’s Thomas Cyr on the New Economics of Demand Gen | 002

In this episode, Shopify’s Head of Global Pipeline, Thomas Cyr, shares how his team of five people accomplishes what used to require 30, thanks to AI-powered demand generation tools.   He reveals the death of generic nurture streams, explains how to match lead source to intent at scale, and describes Shopify’s strategic evolution from focusing on new lead generation to engaging existing accounts and accelerating pipeline. This is essential listening for demand gen leaders trying to understand what elite teams are doing differently in the AI era.  Thomas has spent five years building and scaling demand generation programs across multiple product lines at Shopify. Prior to Shopify, he built demand gen teams at Square and Brex. With nearly 15 years specialising in B2B marketing for tech companies, he’s now running a lean, AI-enabled team that accomplishes what traditionally required much larger organisations.  Connect with Thomas on LinkedIn.  Flipping the Playbook is a podcast for CMOs in enterprise businesses, featuring conversations with marketing leaders who are challenging conventional wisdom and navigating the transformation of marketing.  Hosted by: Reza Moaiandin, Co-founder of SALT.agency Leave Feedback: [email protected]