Shopper Intelligence | Roger Jackson

In this episode, host Filiberto interviews Roger Jackson, an experienced professional in brand management and founder of Shopper Intelligence. The discussion delves into the concept and evolution of shopper insights, highlighting the importance of understanding shopper behavior to drive better marketing, sales, and category management. Roger shares his journey from working with multinational companies like Unilever and Mondelez to promoting shopper insights on a global scale. They discuss the challenges and benefits of integrating shopper insights into retail strategy, the impact of collaborative retailer relationships, and the potential future advancements through AI and data analysis. The episode emphasizes leveraging shopper insights to make informed business decisions and foster better retailer-manufacturer collaborations.00:00 Introduction01:42 The Birth of Shopper Intelligence 04:18 Challenges in Shopper Insights 08:24 The Importance of Shopper Insights 19:01 Shopper Intelligence: Data and Insights 24:02 Real-World Applications of Shopper Insights 25:21 Optimizing Catalog Placement for Traffic 27:06 The Impact of Shopper Intelligence 27:25 Retail Media and Shopper Preferences 27:48 The Importance of Product Range 31:01 Challenges in Retail Strategy 33:13 Competing with Discount Retailers 42:17 The Future of Shopper Intelligence 46:44 Final Thoughts This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.filibertoamati.com/subscribe