Shopper Marketing Technology | Vedran Jelaca

In this episode, the host speaks with Vedran Jelaca, co-founder of Shopnosis, a company that specialises in AI-powered shopper research. Shopnosis uses smart glasses to track shopper behaviour in physical stores, offering a detailed and scalable solution to understand what products shoppers see, interact with, and ultimately purchase. The discussion covers the nuances of shopper behaviour that are often overlooked, such as the visibility of products on bottom shelves and the real-world performance of retail media. Shopnosis provides actionable insights to brands, retailers, and agencies to optimise in-store marketing and product placement. The interview concludes with a discussion on the future of the tool, focusing on extending their technology and spreading awareness of their innovative solutions in the market research field.00:00 Introduction 00:48 Guest Background and Experience 01:21 Challenges in Market Research 03:18 Focus on Shopnosis 04:13 Understanding Shopper Behaviour 07:40 Data Collection and Analysis 14:07 Impact of Retail Media 21:00 Visibility and Shelf Placement Myths 28:18 Optimising In-Store Creatives with AI 32:19 Benchmarking and Future Guidelines 37:33 Challenges in Retail Optimisation 40:05 Conclusion This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.filibertoamati.com/subscribe