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Shoppers prefer the mobile web over apps
As more and more of us shop using our mobile we tend to use the mobile web more than mobile apps according to a survey by Siteworx. The study reveals a number of key mobile shopping metrics and Chuck highlights the most important ones in this episode including: The thing that would entice shoppers the most to download a retailer's app and how many purchases were made from their smartphone in the last month.
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Frequently asked questions
When was this Mobile Commerce Minute episode published?
This episode was published on February 2, 2015.
Can I download this Mobile Commerce Minute episode?
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