Shoppers Save Smart This Back-to-School Season | Butte News

Families are diving into back-to-school sales earlier than ever this year, snapping up deals on backpacks, laptops, and more—even as food and gas prices soar. Retailers are racing to grab shoppers’ attention before school starts, mirroring the aggressive 2021 shopping frenzy. Back-to-school spending now accounts for just 3.2% of total retail sales, down from last year’s $5.8 billion, as consumers become savvier and more budget-conscious. Shoppers are strategically saving cash for later, while warehouse clubs like BJ’s are seeing double-digit sales growth with July deals and deeper discounts to keep momentum. This year’s race to the classroom is all about value—and retailers are playing catch-up to win it. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/ef9fe9748bd23c2b