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EPISODE · Mar 18, 2026 · 32 MIN

Shopping goes from TV to online and apps

from Are We On The Air?© · host Shawn Wilsie

For decades, TV shopping networks ruled the airwaves—turning late-night channel surfing into billion-dollar sales. But today, many are asking: Is TV shopping dying? In this episode, we talk with JW Cudd, an expert in online, app-based, and influencer-driven marketing, about the seismic shift happening in how products are sold. From TikTok creators moving thousands of units in minutes to AI-powered shopping apps, the game has changed. So what happens to a giant like QVC? Can it evolve—or will it be left behind? Let's break it down.

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Shopping goes from TV to online and apps

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How long is this episode of Are We On The Air?©?

This episode is 32 minutes long.

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This episode was published on March 18, 2026.

What is this episode about?

For decades, TV shopping networks ruled the airwaves—turning late-night channel surfing into billion-dollar sales. But today, many are asking: Is TV shopping dying? In this episode, we talk with JW Cudd, an expert in online, app-based, and...

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