Shopping Graph Optimization: The future of Ecommerce SEO

The podcast deals with the Google Shopping Graph, a semantic database for products that is closely related to Google's Knowledge Graph. The Shopping Graph is fed by various data sources such as manufacturer websites, online stores and YouTube videos and is central to the new search technology with generative AI (e.g. SGE). The texts explain how the Shopping Graph works, its importance for e-commerce SEO in the context of Retrieval Augmented Generation (RAG) and provide optimization strategies for companies to become more visible in the search results of AI systems. The focus is on the relevance of product attributes and the adaptation of SEO strategies to the changing search behavior of users. https://searchengineland.com/shopping-graph-optimization-ecommerce-seo-440611 https://www.kopp-online-marketing.com/google-shopping-graph