Shopping Values w/ Matt Moreau from The Landmark Project (Episode 47)

Send us Fan Mail$1.5 million given back to conservation causes. Licensed Smokey Bear. Trail work in Yosemite. A wheelchair-accessible trail built in a local national forest. Cardboard boxes donated to smother invasive grasses in a South Carolina river restoration project.Matt Moreau, partner and creative director at The Landmark Project in Greenville, SC, joins The Parks Podcast to share how a side project born in a screen printing shop became a company that takes conservation seriously — and how you can shop your values during the holiday season.In this episode: — How The Landmark Project started — "let's make something we actually want to wear" — and how the give-back became part of the DNA from the beginning — $1.5 million given back — and how 1% starts to add up — Why licensed Smokey Bear products matter — and what unlicensed ones cost the Forest Service — 1% for the Planet — what it is, who else is in it, and the "one degree" metaphor for giving back — Trail work, seed collection, and tire removal at Yosemite Facelift — what showing up looks like — A river restoration project in downtown Greenville — and why the best conservation project might be in your backyard — The Potemkin Village problem of "we support the parks" — how to know if a brand really does — How to shop your values: what to look for, what to ask, and what to skip — The most sustainable product is the one you keep wearing — not the one that stays in a drawerLinks mentioned: — The Landmark Project: thelandmarkproject.com — 1% for the Planet: onepercentfortheplanet.org — Smokey Bear: smokeybear.com — NPCA gift guide: npca.org — National Forest Foundation: nationalforests.org — Yosemite Facelift: yosemiteconservancy.org/yosemite-faceliftSupport the show