Shopping While Non-White with Aronte Bennett, PhD

Two women walk into a clothing store. One is white, and the other’s skin is dark. Are they treated differently by the staff? The short answer is yes. In this episode of Inspiring Minds, we’ll hear a deeper investigation of minorities in the marketplace, which reveals a complex web of discrimination and expectations that often leads to unequal treatment. Listen as Thomas Rodriguez ’16 VSB interviews Aronte Bennett, PhD, Associate Professor, Marketing & Business Law.